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Tuesday, June 9, 2009

Twitter's long tail

A new study coming out of the Harvard Business School concludes that very few Twitter users send messages using the service, suggesting that it is used more like a broadcast medium than a peer-to-peer communication network. Specifically, the authors found that although about 4 in 5 (80%) Twitter users are followed by at least one other person, "the top 10% of prolific Twitter users accounted for over 90% of tweets." These conclusions are drawn based on analysis of the activities of a sample of 300,000 Tweeter users in May 2009.


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